Personalized promotionsThis series of blog posts have been compiled from the NRF 2015 interview of Atul Jalan, CEO at Manthan by Adam Silverman, Principal Analyst at Forrester. If you missed the live event, catch up with the latest trends in retail analytics and how the new role of analytics can help transform your organization in an omni-channel world.

We began this series of blog posts by saying that what the shopper expects today, is convenience, consistency, collaboration and customization. Some suggest that our consumerized, empowered, new customer, is the retailer’s biggest competition.