Personalized promotionsThis series of blog posts have been compiled from the NRF 2015 interview of Atul Jalan, CEO at Manthan by Adam Silverman, Principal Analyst at Forrester. If you missed the live event, catch up with the latest trends in retail analytics and how the new role of analytics can help transform your organization in an omni-channel world.

At one time not too long ago, the retail industry and consumers were highly predictable.

Massive demographic and economic shifts, as well as historic levels of technology and media disruption, have turned this once predictable industry into a turbulent sea – leaving consumer behavior and how retailers respond, permanently altered.

Mobiles, social media, big data, cloud computing…. are driving us headlong into interconnected era or the Internet of Everything.