Influencing Shopper Demand Through Retailer - Supplier CollaborationPositioning of the right products and its spread across the shelf , at the right times can influence shopper demand. However retailers do realize that it depends on a number of variables under the demand forecasting umbrella. This includes marketing, demand in general, geographic and seasonal impacts, visual appeal, gathered and perceived information, etc. With the right information and processes, retailers and suppliers can work together to target the shopper at the point of action, with highly effective promotions. By pursuing a path to consistently influence shopper demand, retailers can target sustainable growth.