Let the truth be told, success is all about discovering options and picking the right one at the right time and, for a Retail Marketer that means connecting with the customer around the right event! Does this sound complex? Well, look closer and you will see that each part of this puzzle presents abundant opportunities; the trick is to piece it together. It is about going beyond demographic segmentation and raise your marketing from mass marketing to behavioral marketing, as we discussed in the previous blog post. Let’s see how.
These opportunities are easily recognizable when leading marketers gain visibility of the intersection of customer, product and marketing lifecycle. This intersection unveils undiscovered complex events that impact customer’s purchase behavior and presents marketers with the right capabilities to monetize them.