Stop haggling - Engage effectively with your Supplier Network to build Shared ValueJust as mutual trust and respect make a recipe for successful partnerships, superior collaboration is the foundation of sustainable growth for both retailers and their suppliers. Supply chains functioning in a collaborative environment can enable cost reduction, speedy fulfillment, downsized inventories, and much more. But even though the benefits are endless, retailers and suppliers don’t usually have aligned goals and perspectives. It may happen that a supplier is keen on grabbing a bigger pie of the market, while a retailer is absorbed in boosting category sales.