Omnichannel fulfillment – to delight customers with a cohesive shopping experienceThe more technologies are getting advanced, the more shoppers are becoming impatient and demanding. They believe in obstacle-free instant gratification of their desires and like to move from one channel to another in a super-smooth manner. So, it’s clear that customers crave for such a shopping experience that transcends the frontiers of a single channel and gives them the very best of everything, whether in-store, online, or mobile. Retailers who can’t cut the mustard in this scenario are definitely the losers. Here, enters the all-embracing strategy, omnichannel fulfillment, which is taking the retailscape by storm. It is contributing to the fast disappearance of the dividing line between the physical and virtual spheres.