The transformation of the business landscape mainly spurred by technological advancements and economic flux has engendered some troublesome issues that if left unresolved may bode ill for the organizations in the CPG retail market. And, among the range of issues that are trying to prevent CPG companies click into gear, plummeting sales is surely a megawatt contender. In a similar fashion, no lone reason is responsible for the decline in sales, but a pack of reasons is throwing their weight behind this underwhelming performance. From toning up their digital muscles to unveiling new or thoroughly reengineered products to stamping solid footprints in developing markets, CPG manufacturers are taking diverse countermeasures to rescue sales from getting into a downward spiral.Please Login or Register to read more.
Director of Marketing at Manthan