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Home » Articles » Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Four Reasons Why Your CPG Sales Are PlummetingThe transformation of the business landscape mainly spurred by technological advancements and economic flux has engendered some troublesome issues that if left unresolved may bode ill for the organizations in the CPG retail market. And, among the range of issues that are trying to prevent CPG companies click into gear, plummeting sales is surely a megawatt contender. In a similar fashion, no lone reason is responsible for the decline in sales, but a pack of reasons is throwing their weight behind this underwhelming performance. From toning up their digital muscles to unveiling new or thoroughly reengineered products to stamping solid footprints in developing markets, CPG manufacturers are taking diverse countermeasures to rescue sales from getting into a downward spiral.Please Login or Register to read more.

Ajith Nayar
Ajith Nayar
Director of Marketing at Manthan
As a marketer, I’ve keenly watched the retail and consumer trends for a couple decades. But never has it been more exciting than now. Because everything we used to know about shopping is changing, and fast. As consumers, it’s great to be at the center of this technology-led evolution, becau
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e it’s unfolding in our everyday lives. I’m happy to share my views on related trends and issues. You’ll see me writing on the digitally empowered consumer, shopper behavior and marketing, consumerization of retail, internet of things, analytics technologies, cloud computing and digital marketing. Presently, I’m Director of Marketing at Manthan, a cloud analytics and big data solutions provider, focused on consumer industries. I’d love to hear and learn from your thoughts and experiences too, so please write to me at ajith.nayar@manthan.com. Google+ Profile
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