Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

With its soaring popularity, shopper marketing has become a favorite tactic of the consumer packaged goods industry. So, it’s not surprising that CPG manufacturers are on an investment spree to pump money into shopper marketing. Speaking concisely, it is the whole gamut of promotional strategies developed after closely following shoppers along the path to purchase, and then activating them when they are actually in the midst of shopping in a particular in-store setting. The fundamental difference between it and traditional marketing is in the sense that the former gives its undivided attention to the buyer and not the consumer.