It is the era of highly sophisticated technology. RFID, smartphones, GPS, social media channels, NFC, and many more make up the impressive array of technologies that is progressively becoming the real workhorse behind retail operations. Given this backdrop, convenience stores that turn their noses up at flourishing technologies will be doing so at their own peril. It is not a question of choice; they have to accept the hard fact. Pleasingly, a good number of them have put their technology armor on, but there are folks who still struggle to crack open the cocoon of detachment.