Understanding the propellants and implications of shoppers’ impulses in stores is no laughing matter for convenience retailing guys. Estimates suggest that 50% of c-store sales are being generated by impulse purchase. So, the logic is pretty simple; the more the customers respond to their irrepressible impulses the higher will be the sales figure. For some time now, c-stores are straining to keep a healthy margin. This is happening primarily on account of increase in operating expenses, perceptible drop in tobacco sales, diminishing contribution of gasoline to profits, and squaring off intensely with other format retail stores. To bounce back, convenience stores have to divert customers’ mind from pre-planned shopping lists to taking spontaneous decisions.