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Home » Advanced Analytics » Capitalizing On Impulse Purchases To Boost C-Store Profits
Capitalizing On Impulse Purchases To Boost C-Store Profits

Capitalizing On Impulse Purchases To Boost C-Store ProfitsUnderstanding the propellants and implications of shoppers’ impulses in stores is no laughing matter for convenience retailing guys. Estimates suggest that 50% of c-store sales are being generated by impulse purchase. So, the logic is pretty simple; the more the customers respond to their irrepressible impulses the higher will be the sales figure. For some time now, c-stores are straining to keep a healthy margin. This is happening primarily on account of increase in operating expenses, perceptible drop in tobacco sales, diminishing contribution of gasoline to profits, and squaring off intensely with other format retail stores. To bounce back, convenience stores have to divert customers’ mind from pre-planned shopping lists to taking spontaneous decisions.Please Login or Register to read more.

Ajith Nayar
Ajith Nayar
Director of Marketing at Manthan
As a marketer, I’ve keenly watched the retail and consumer trends for a couple decades. But never has it been more exciting than now. Because everything we used to know about shopping is changing, and fast. As consumers, it’s great to be at the center of this technology-led evolution, becau
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e it’s unfolding in our everyday lives. I’m happy to share my views on related trends and issues. You’ll see me writing on the digitally empowered consumer, shopper behavior and marketing, consumerization of retail, internet of things, analytics technologies, cloud computing and digital marketing. Presently, I’m Director of Marketing at Manthan, a cloud analytics and big data solutions provider, focused on consumer industries. I’d love to hear and learn from your thoughts and experiences too, so please write to me at ajith.nayar@manthan.com. Google+ Profile
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