‘Try At Home Before Buying’ Is Blurring The Lines Between Online And In-Store Fashion RetailWeb-based fashion retailers remain unyielding in their quest to uproot the perceived barbed wire fence that segregates the online and offline channels. Adding an exciting twist to this tale, they are shifting the fitting room to customers’ own comfy pads. Not being able to try the outfits, to touch and feel the fabrics, seeing the colors and texture in various lights, and knowing how the dress looks exactly on your body are still some of the issues due to which customers prefer to shop in brick-and-mortar stores. Ordering a dress only to return in causes more trouble for the customers as well as the retailers.Login to readmore