Personalized promotionsJefferson Green, an enterprising employee of Southland Ice Company, would hardly have imagined himself as a pioneer of a new trend when he started selling milk, bread, and eggs from the ice house. The success of 7-11 as a convenience retail brand tempted oil and gas marketers to join the bandwagon, and something that began as an opportunity to offer everyday staples when grocery stores were closed quickly burgeoned into a full-fledged industry.  While this industry has been changing fast, customer preferences have been changing even faster. The emergence of new technologies, the digital evolution, economic pressures, and new lifestyle trends have been catalytic in this change.Login to readmore