Shopper Marketing: The Vital Ingredient In The CPG Marketing MixGone are those simple days when customers’ path to purchase used to be blandly linear. Now, the journey is taken through such a sinuous road that even the canniest consumer packaged goods manufacturer might occasionally feel bouts of vertigo. The ongoing technological turbulences such as unimaginable penetration of social media, soaring popularity of smart and intuitive mobile devices, and exponential growth in web-based commerce has elevated the customers to an omnipotent existence in the marketing ecosystem.Login to readmore