Fantastic Four Benefits From Supplier Collaboration For C-Stores“United we stand, divided we fall”- this Aesopian dictum perhaps encapsulates best the need for a seamless collaboration between convenience stores and their suppliers. The new breed of picky and quality-conscious customers is putting the screws on C-stores to think beyond homespun partnerships with suppliers. Only an intensive collaboration has the power to orchestrate symphony across the supply chain and achieve sustainable competitive advantage. To neutralize the possibility of fraying around the edges in today’s greatly fragmented market environment, convenience stores have to be shopper-centric in terms of product offerings.