Analytics In Convenience Stores – Still A Distant DreamTo make sense of customers’ aspirations in today’s byzantine business environment, retailers of all hues are scrambling to get a bigger share of the analytics pie. But, when it comes to convenience stores, the power of analytics has been utilized at a suboptimal level. Ever since the introduction of convenience store model in 1927, it has been one of the principal channels through which consumer packaged goods (CPG) have been delivered to the end users. As the C-stores can serve the modern time-constrained customers with ease, currently they are on a high growth trajectory. Whether operating as a non-oil segment store or oil company managed outlet, growth is glaringly visible in both formats. It is forecaster that revenues generated from C-stores (excluding the stores attached to gas stations) in the United States will touch $63.9 billion by 2015.

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