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Home » Articles » Markdown Optimization Demands Precision – Are Fashion Retailers Ready To Drive Results?
Markdown Optimization Demands Precision – Are Fashion Retailers Ready To Drive Results?

Markdown Optimization Demands Precision – Are Fashion Retailers Ready To Drive Results?The recent years have seen a growth of fashion retailers utilizing various forms of Markdown Optimization (MDO) and retail analytics tactics to make some sense of and generate more results during the SALE periods. But when retailers are faced with tough competition, combined with the slow economy – they tend to sideline their MDO tools and revert to gut-feel-based broad promotional approaches. But these unplanned tactics are not predictable and can work either way. With accurate use of MDO techniques and precise application round the year, retailers can give way to optimized SALE as well as SEASON cycles that generate profits and enable hyper-targeting as well.
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Ajith Nayar
Ajith Nayar
Director of Marketing at Manthan
As a marketer, I’ve keenly watched the retail and consumer trends for a couple decades. But never has it been more exciting than now. Because everything we used to know about shopping is changing, and fast. As consumers, it’s great to be at the center of this technology-led evolution, becau
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e it’s unfolding in our everyday lives. I’m happy to share my views on related trends and issues. You’ll see me writing on the digitally empowered consumer, shopper behavior and marketing, consumerization of retail, internet of things, analytics technologies, cloud computing and digital marketing. Presently, I’m Director of Marketing at Manthan, a cloud analytics and big data solutions provider, focused on consumer industries. I’d love to hear and learn from your thoughts and experiences too, so please write to me at ajith.nayar@manthan.com. Google+ Profile
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