The recent years have seen a growth of fashion retailers utilizing various forms of Markdown Optimization (MDO) and retail analytics tactics to make some sense of and generate more results during the SALE periods. But when retailers are faced with tough competition, combined with the slow economy – they tend to sideline their MDO tools and revert to gut-feel-based broad promotional approaches. But these unplanned tactics are not predictable and can work either way. With accurate use of MDO techniques and precise application round the year, retailers can give way to optimized SALE as well as SEASON cycles that generate profits and enable hyper-targeting as well.
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Director of Marketing at Manthan