Retail customers today decide where, when and how they will shop.
The advent of online shopping means purchases are made as customers lounge in their living rooms, watch TV, cheer at sporting events – even while travelling. This indicates that “channel-based” shopping is slowly disappearing, and shopping experiences are becoming more seamless. Couple this with the fact that studies indicate that 40% of customers buy more from those retailers who personalize the shopping experience
Retail marketers are increasingly looking at smartphones to not only give that extra push to revenue, but also personalize their message and establish consumer loyalty. And not without reason – by 2014, more than half of total online retail revenue will come from mobile devices, according to the National Retail Federation. But being on the mobile bandwagon isn’t enough – marketers have to personalize their mobile message and pamper SoLoMo (social, local and mobile) shoppers so they can earn their loyalty.
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