marketers on cloudBeing on the cloud is no longer just an option – it’s an imperative for almost all industries. And retail is no exception. In fact, the cyclical and seasonal nature of business makes the cloud computing proposition even more compelling for retailers. Add to that the diverse geographical spread and the deluge of data and you understand why Andy Jassy, senior vice-president of Amazon Web Services, said that the cloud was tailor-made for retail! 1 Retailers of all sizes are benefitting from moving to the cloud with the fastest movers being the small and medium-sized retailers.