A key trend to watch out for this year in retail is personalization. Though online retailers have been widely using personalization – pioneered by Amazon – for many years now, its new avatar in multi-channel retail has been rapidly evolving into an extremely interesting and advantageous opportunity for retailers in the omni-channel space. And it’s the increasing use and growing success of mobile technology that is driving this trend. Let’s take a quick look at a few research findings that highlight this story.
More and more consumers in the US are predicted to get on the mobile payment wagon over the next five years, and analysts expect the amount to reach $90 billion by the end of 2017. The time consumers spend on retailer apps has increased by 525% from December 2011 to December 2012. 
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