Segmentation 101: 3 math-powered techniques for retail segmentationIt’s not an easy task to make sense of retail customer choices, especially when you factor in the increasing number of products, distribution channels and store formats. With all these elements in play, how can you take control over the stream of data before it takes control of you?

Somewhere in all this mass of information are valuable insights. Like pieces of a puzzle, if the data points are put together in the right way they tell a meaningful story.