NRF 2013, which took place in January 2013, was a veritable retail technology paradise. Proof? The 500 or so companies exhibiting at the latest chapter of Retail BIG Show.
However, while the role of technology in retail was of significant interest throughout the convention, there is a definite change in the air when it comes to expectations and results – and there’s nobody who understands this better than retail marketers. Gone are the days when the primary use of retail technology was just for automation, or on-the-surface-data collection. Login to readmore