Multi channel retailIt’s becoming increasingly clear that sticking to single-channel retail just doesn’t cut it anymore. Customers need more than an attractive window-display to attract them into buying from a particular retail brand – if retailers don’t focus on making the concept of shopping effortless, then they’ve lost the tech-savvy, fast-moving customer.

Reality is this: a recent survey of US online shoppers done by PriceGrabber reveals that 45% of respondents said that they were choosing to combine online, brick-and-mortar and mobile shopping while just 12% said they shopped only in brick-and-mortar shops.

So why do retailers need to make an effort to re-understand their customer and re-think their customer strategy in the multi-channel world?