Retailers Lessons Olympics London BridgeThe official ‘Olympic Flame’ at the just concluded 2012 Olympic Games at London journeyed across every region of the UK, over a 70 day period, with celebrations planned in 66 towns and cities across the country as the relay passed through them.

And that’s only the beginning…..

  • An estimated 8.8 million tickets sold
  • 37 competition venues in and around London
  • About 10, 500 athletes and 31,000 members of the press and non-accredited media

With a record number of visitors at the event connected on social media, smartphones and tablets, the Summer Olympics 2012 at London has been rightly described as the ‘most social…..ever’ in the event’s history.