Retail Execution Management CPG, apparel, and fashion retailers often face a challenging situation at the time of a new product launch as it involves a great deal of planning and timely execution. Retailers and manufacturers need to plan on advertising to promote the new product; make sure stock is available to meet the sales needs; operations teams have to ensure customers can find the product; sales staff needs to be educated on how to handle a new product introduction, and so on. Despite all the planning, most new product introductions suffer from lack of proper execution; and sales suffer.