Context Sensitive Promotions For a long time retailers have been utilizing historical data to identify trends and device marketing strategies to entice customers. These ideas no longer prove fruitful because of the impersonal nature of the content and time-starved customers who are only looking for deals that make sense to them at that moment of making the purchase decision.  So, how do brick-and-mortar retailers stop printing bulk booklets of coupons and offer focused promotions to individual shoppers?