WalmartSo far, Walmart had been a retailer – aggressive on price and conservative in its marketing efforts. A late entrant into the social media game, today Walmart seems to be rewriting the rules of engagement on social media. In the last few months Walmart has built an active online presence and created quite a buzz on social media. It has garnered millions of responses to its social media campaigns and got shoppers talking about its contests. How did it make this happen?

Walmart’s same store sales were falling dramatically in the last several quarters. Campaigns like ‘Low Prices Everyday on Everything’ and ‘Christmas Price Guarantee’ had not really set the cash registers ringing during the 2011 holiday season.