PinterestContrary to the common notion that Pinterest works only for retailers of lifestyle, fashion, food, crafts and design-based products, retailers of all genres should join Pinterest and make the most of it.

Salmon with strawberry salsa. Sweet potato enchiladas. A rich brown quinoa loaf.
Multi-hued bed linen, Indian rugs, vibrant throw-cushions and mahogany mirror frames.

These are the Pinterest boards of top retailers – Whole Foods and Wayfair. What’s the one thing they have in common? They have product lines that lend themselves to great visual representation on Pinterest – the new social media platform that is creating a social media buzz online.