Advanced analytics helps to track, understand and leverage every stage in the shopping path on grocery channels
A regular shopper at Sainsbury receives coupons on her favourite products and most purchased items – from spaghetti sauce to cheddar cheese – at the checkout. These personalized coupons, offered while swiping her Nectar loyalty card at the checkout, is part of Sainsbury’s strategy to engage better with its best customers and reward them for their loyalty. And to keep them coming back for more.
‘Coupon at Till’, the innovative scheme, may appear simple enough on the surface but involves data integration, data mining of volumes of Sainsbury’s customer data and advanced analytics at the backend to match the right offers with the right customers – all in real time.