Retail Store Operations and Store Design that enhance Multichannel Retail

Retail Store Operations and store design that enhance multichannel retailA customer who has browsed the Apple Inc. website or downloaded any of its apps onto his handheld device is still likely to be floored by a visit to any one of its stores. The predominantly steel, glass and stone structures are a typical embodiment of the Apple brand where customers are encouraged to play with the company’s entire range of products as attentive store staff engage them in conversation and try to understand their technology needs.

Apple has expended tremendous efforts in building each of its 300-plus stores – each of which are artful, innovative and unique structures that reinforce the brand’s overarching design philosophy while offering customers a completely out-of-the-world experience from the moment they walk in through its doors.