Analytic Applications for Quick Decision Support and Actionable Intelligence
When you want to know how to send a customer a coupon she’ll actually use, Actionable Intelligence will tell you that she just bought dog food for the first time and suggest you send a deal on a dog bed to her iPad at 8 p.m. Business Intelligence in Retail will never be the same again.
With new technologies in usability, everyone wants to use their software in as simple ways as Google search. With advances in mobility and multi-channels, customers have new touch-points you can’t afford to ignore anymore. With the new fast-paced economy, nothing remains constant. And speed to action can make or break your opportunities to win in a tougher, more dynamic market. Business Intelligence is moving from Viewpoints to ActionPoints.