Cross-channel and Multi-Channel Retail Analytics
In todays retail environment, a customer may browse catalogs for merchandise or research for product information online. He may follow this up by a visit to the local store to get a look and feel of the product before opting to purchase it there or order for it online.
As consumer shopping and purchasing behavior take on an increasingly cross-channel nature, multi-channel and e-commerce models are the new norm in retail. Multi-Channel retailing has witnessed a steady growth over the past decade corresponding with the phenomenal growth of the internet. Evolving from simple catalog mailing lists and online shopping, today multi-channel retailing encompasses the latest in social networking and mobile applications as retailers step out to engage with customers on their own turf in new and innovative ways.