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Home » Articles » Fulfilling a Multi-Channel Customer Experience
Fulfilling a Multi-Channel Customer Experience

Cross-channel and Multi-Channel Retail Analytics

cross channel and multi channel retail analyticsIn todays retail environment, a customer may browse catalogs for merchandise or research for product information online. He may follow this up by a visit to the local store to get a look and feel of the product before opting to purchase it there or order for it online.

As consumer shopping and purchasing behavior take on an increasingly cross-channel nature, multi-channel and e-commerce models are the new norm in retail. Multi-Channel retailing has witnessed a steady growth over the past decade corresponding with the phenomenal growth of the internet. Evolving from simple catalog mailing lists and online shopping, today multi-channel retailing encompasses the latest in social networking and mobile applications as retailers step out to engage with customers on their own turf in new and innovative ways.

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Ajith Nayar
Ajith Nayar
Director of Marketing at Manthan
As a marketer, I’ve keenly watched the retail and consumer trends for a couple decades. But never has it been more exciting than now. Because everything we used to know about shopping is changing, and fast. As consumers, it’s great to be at the center of this technology-led evolution, becau
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e it’s unfolding in our everyday lives. I’m happy to share my views on related trends and issues. You’ll see me writing on the digitally empowered consumer, shopper behavior and marketing, consumerization of retail, internet of things, analytics technologies, cloud computing and digital marketing. Presently, I’m Director of Marketing at Manthan, a cloud analytics and big data solutions provider, focused on consumer industries. I’d love to hear and learn from your thoughts and experiences too, so please write to me at ajith.nayar@manthan.com. Google+ Profile
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