Cross-channel and Multi-Channel Retail Analytics
In todays retail environment, a customer may browse catalogs for merchandise or research for product information online. He may follow this up by a visit to the local store to get a look and feel of the product before opting to purchase it there or order for it online.
As consumer shopping and purchasing behavior take on an increasingly cross-channel nature, multi-channel and e-commerce models are the new norm in retail. Multi-Channel retailing has witnessed a steady growth over the past decade corresponding with the phenomenal growth of the internet. Evolving from simple catalog mailing lists and online shopping, today multi-channel retailing encompasses the latest in social networking and mobile applications as retailers step out to engage with customers on their own turf in new and innovative ways.
Director of Marketing at Manthan