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Unstructured Data From The Internet of Things Will Transform CPG Retail As We Know It

Highlights of the month

Unstructured Data From The Internet of Things Will Transform CPG Retail As We Know It

If retailers use real-time analytics to analyze unstructured data, they will optimize their business operations, race ahead of competition, and transform the relationship with consumers forever.

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Webinar:The 4 Marketing Skills You Need to Survive

Highlights of the month

Webinar:The 4 Marketing Skills You Need to Survive

Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.

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Overheard in the Market-Argyle CMO Leadership Forum

Highlights of the month

Overheard in the Market-Argyle CMO Leadership Forum

Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.

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Do not Let Safety Stock Hold You Down: Stock What Your Customers Want

Highlights of the month

Do not Let Safety Stock Hold You Down: Stock What Your Customers Want

Improved visibility and streamlined processes can help retailers optimize safety stock levels. It will not only improve inventory management and assortment at store level but also bring accuracy in demand forecasting.

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Margin Erosion in Fashion Retailing

Highlights of the month

Margin Erosion in Fashion Retailing

Successful retailers can accurately predict outcomes prior to the season and utilize effective in-season tactics to address the unexpected. How do they accomplish this? Is it insight or analytics?

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Editor's Pick
Most Popular
Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
C-Stores And The Big Technology Challenge
C-Stores And The Big Technology Challenge

Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Capitalizing On Impulse Purchases To Boost C-Store Profits
Capitalizing On Impulse Purchases To Boost C-Store Profits

When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits? Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
The Chutes & Ladders Approach to an Effective Omnichannel Experience
The Chutes & Ladders Approach to an Effective Omnichannel Experience

Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game. Read Blog>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Marketers: How to Be in the Top 13%
Marketers: How to Be in the Top 13%

We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone. Read Blog>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Most Popular
Editor's Pick
Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
C-Stores And The Big Technology Challenge
C-Stores And The Big Technology Challenge

Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Capitalizing On Impulse Purchases To Boost C-Store Profits
Capitalizing On Impulse Purchases To Boost C-Store Profits

When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits? Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
The Chutes & Ladders Approach to an Effective Omnichannel Experience
The Chutes & Ladders Approach to an Effective Omnichannel Experience

Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game. Read Blog>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read Article>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
Marketers: How to Be in the Top 13%
Marketers: How to Be in the Top 13%

We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone. Read Blog>>

500 London buses would now be equipped with beacon technology. This has been made possible through a collaboration between Exterion Media and Proxama mobile marketing technology.
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