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Video Intelligence – The New Tool In Modern Retailer’s Arsenal

Highlights of the month

Video Intelligence - The New Tool In Modern Retailer’s Arsenal

Video intelligence platforms can improve the quality of operational decisions, bring merchandising and marketing initiatives to fruition, promote cross departmental collaboration, and enable personalized shopping experiences.

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Futuristic Shopping? These retail technologies will take you there.

Highlights of the month

Futuristic Shopping? These retail technologies will take you there.

In-store virtual shopping experiences are burgeoning with exciting technologies! Check out these virtual shopping technologies coming to retail.

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7 Ways to Define Winning Customer Segments

Highlights of the month

7 Ways to Define Winning Customer Segments

Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.

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Battle of the Segments: Market Segmentation vs. Customer Segmentation

Highlights of the month

Battle of the Segments: Market Segmentation vs. Customer Segmentation

When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?

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A Marketing Metrics Cheat Sheet for Data-Driven Marketers

Highlights of the month

A Marketing Metrics Cheat Sheet for Data-Driven Marketers

What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?

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Editor's Pick
Most Popular
Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
C-Stores And The Big Technology Challenge
C-Stores And The Big Technology Challenge

Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Capitalizing On Impulse Purchases To Boost C-Store Profits
Capitalizing On Impulse Purchases To Boost C-Store Profits

When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits? Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
The Chutes & Ladders Approach to an Effective Omnichannel Experience
The Chutes & Ladders Approach to an Effective Omnichannel Experience

Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game. Read Blog>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Marketers: How to Be in the Top 13%
Marketers: How to Be in the Top 13%

We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone. Read Blog>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Most Popular
Editor's Pick
Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
C-Stores And The Big Technology Challenge
C-Stores And The Big Technology Challenge

Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Capitalizing On Impulse Purchases To Boost C-Store Profits
Capitalizing On Impulse Purchases To Boost C-Store Profits

When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits? Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
The Chutes & Ladders Approach to an Effective Omnichannel Experience
The Chutes & Ladders Approach to an Effective Omnichannel Experience

Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game. Read Blog>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read Article>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
Marketers: How to Be in the Top 13%
Marketers: How to Be in the Top 13%

We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone. Read Blog>>

Amazon is now selling a new Dash Button to its Prime members who can use it to order household goods with ease.
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