Retailers have to factor in varying stages of organizational complexity and consider key growth drivers around which to focus their analytics capabilities so as to maximise ROI.
Cloud provides an opportunity to retailers to adopt Customer Analytics quickly, in time for their next set of campaigns.
We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone.
From cost-conscious consumers to slow innovation, this article takes a look at what’s impacting the fashion industry.