Analytics have grown to become one of the most powerful tools available to retailers, and with cloud analytics available to even the smallest retail shops, its adoption curve is beginning to look like the classic hockey stick.
This week, Manthan interviewed retail infleuncerNicole Leinbach-Reyhleto gain some insight on what small retailers need to do take on their big box competitors.
We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone.
BI offers endless possibilities today and prescriptive analytics is the latest development in this field.