From cost-conscious consumers to slow innovation, this article takes a look at what’s impacting the fashion industry.
Day 2 sessions at NRF 2017 focused on how to use the flood of new customer data to effectively drive authentic brand conversations that resonate with mobile-first millennial customers.
We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone.
By “Consumerization” of technology, the power of the consumer has been augmented and accelerated. Consumers now demand more - more convenience, more consistency, more collaboration, more customization.