Retailers have to factor in varying stages of organizational complexity and consider key growth drivers around which to focus their analytics capabilities so as to maximise ROI.
We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone.
Capitalizing the “Moments That Matter” in the customer lifecycle is key to delivering relevant promotions that deliver desired business outcomes.
Let’s look at some of the next-level metrics that can help you elevate the success of your loyalty program.