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On-demand happiness pill…fiction or data science?

Highlights of the month

On-demand happiness pill…fiction or data science?

Atul Jalan explores the evolution of data science beyond consumer behaviour to model a larger and seemingly more complicated and contextual human behavior in this article - on-demand happiness pill - fiction or ...

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Retail Data Monetization: Are you sitting on top of a retail goldmine

Highlights of the month

Retail Data Monetization: Are you sitting on top of a retail goldmine

Retailers have a treasure trove in their retail trade data, which if shared with the suppliers though proper data sharing platforms can generate a steady revenue stream.

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7 Ways the Retail CMO Role Has Evolved

Highlights of the month

7 Ways the Retail CMO Role Has Evolved

As key representative of the customer, CMOs are in the spotlight as their roles evolve into new territory. This article looks at how the Retail CMO role is changing.

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The Siri-ization of analytics. Ask and thou shalt receive.

Highlights of the month

The Siri-ization of analytics. Ask and thou shalt receive.

Siri-ization strategy brings together various technologies to bear on improving the analytics user’s experience in questioning and finding answers to business decision making scenarios.

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Video Intelligence – The New Tool In Modern Retailer’s Arsenal

Highlights of the month

Video Intelligence - The New Tool In Modern Retailer’s Arsenal

Video intelligence platforms can improve the quality of operational decisions, bring merchandising and marketing initiatives to fruition, promote cross departmental collaboration, and enable personalized shopping experiences.

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Editor's Pick
Most Popular
Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
C-Stores And The Big Technology Challenge
C-Stores And The Big Technology Challenge

Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Capitalizing On Impulse Purchases To Boost C-Store Profits
Capitalizing On Impulse Purchases To Boost C-Store Profits

When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits? Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
The Chutes & Ladders Approach to an Effective Omnichannel Experience
The Chutes & Ladders Approach to an Effective Omnichannel Experience

Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game. Read Blog>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Marketers: How to Be in the Top 13%
Marketers: How to Be in the Top 13%

We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone. Read Blog>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Most Popular
Editor's Pick
Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
C-Stores And The Big Technology Challenge
C-Stores And The Big Technology Challenge

Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Capitalizing On Impulse Purchases To Boost C-Store Profits
Capitalizing On Impulse Purchases To Boost C-Store Profits

When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits? Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
The Chutes & Ladders Approach to an Effective Omnichannel Experience
The Chutes & Ladders Approach to an Effective Omnichannel Experience

Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game. Read Blog>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read Article>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
Marketers: How to Be in the Top 13%
Marketers: How to Be in the Top 13%

We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone. Read Blog>>

Security concerns find a prominent place in online shoppers' minds. A Worldpay survey shows that they want retailers to practice transparency around payment.
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